Sang gave an incredibly great tour of the DMZ and then a food tour of a market in Seoul. I would absolutely recommend him as a guide and this tour for anyone visiting Incheon or Seoul — 5 Star history, culture, and driving
Private tour in Seoul Sang Gil L
5.0
(3) reviews
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Sang Gil L.
4.9
Guide rating
100
Reviews
Tours delivered
9 hrs
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Hi, I’m Steve (Sang Gil Lee), a licensed private guide and storyteller in Korea. I was born in the late 1950s, when South Korea was still recovering from the Korean War. I grew up watching the country transform from a struggling postwar society into the dynamic, modern Korea you see today. Later, as a young military officer, I served near the DMZ—the border that still symbolizes Korea’s division. So when I talk about modern Korean history, I’m not simply explaining something I learned from books. I lived through much of that transformation myself. My career has also given me a unique window into Korea’s cultural development. I worked as a television producer and later served as the CEO of a local government cultural agency. I also spent time in Los Angeles as a Visiting Scholar at UCLA and worked with international media professionals through NATPE. These experiences helped me understand both Korean and Western perspectives—and how differently visitors sometimes see Korea. But Korea is much more than its modern success story. As a graduate of Sungkyunkwan University, a university deeply rooted in Korea’s Confucian tradition, and a certified educator in Korean Buddhist temple culture, I enjoy explaining the ideas behind what you see: why Korean palaces were designed the way they were, how Confucianism shaped family and society, why Buddhism became such an important part of Korean culture, and how food, fermentation, markets, and everyday customs tell their own stories about Korean life. Most importantly, I believe a private tour should feel like a conversation, not a lecture. We can slow down, change our plans, stop for coffee or local food, and spend more time on the subjects that interest you. Whether we are standing at the DMZ, walking through a royal palace, visiting a Buddhist temple, or exploring a traditional market, I want you to leave with something more valuable than photographs. I want you to understand the Korea behind what you see. If that sounds like the kind of journey you are looking for, I would be delighted to explore Korea with you. Credentials & Background Licensed National Tour Guide (English) Former Television Producer Former CEO of a Local Government Cultural Agency Former Visiting Scholar at UCLA Certified Educator in Korean Buddhist Temple Culture Former Military Officer with DMZ Service
Have a question or want to customize this tour? Message Sang Gil L.
* Punctuality and Peace of Mind : As a former military officer and TV producer, I understand that timing is everything for cruise travelers. I guarantee a 100% on-time return to your ship, providing a stress-free, seamless transition from the port to the heart of Seoul. * The Ultimate Comfort : Skip the crowded tour buses and public transit. You will travel in a premium, whisper-quiet K7 (Cadenza). * Hybrid sedan, offering a private, air-conditioned sanctuary between Seoul’s historic landmarks. From the palace gates to traditional markets, enjoy door-to-door service without the fatigue of long walks or stairs. * Expert Storytelling : Born and raised in Seoul, I bridge the gap between ancient history and modern culture. My tours are fully personalized to your pace and interests, ensuring you experience the true spirit of Korea with a guide you can trust. Let’s discover the heart of Seoul together—with the comfort you deserve and the reliability you need.
Sang gave an incredibly great tour of the DMZ and then a food tour of a market in Seoul. I would absolutely recommend him as a guide and this tour for anyone visiting Incheon or Seoul — 5 Star history, culture, and driving
We thoroughly enjoyed our tour with Steve. He picked us up at the Incheon cruise terminal, drove us to Seoul, and spent the day showing us around this beautiful city. Along the way he shared interesting stories and insights. Steve was an excellent guide — we highly recommend him.
We spent a wonderful day with Steve exploring Seoul. He showed us many sites, both from the old city and new city. We especially enjoyed being immersed with the local life and seeing the markets, some of which are outside the tourist areas. Steve graciously took pictures and knew where the best photo stops were. We enjoyed the tasty Korean sweets and donuts. We appreciate the time we spent conversing during the drive to and from the Incheon port. Wish we could give him more than 5 stars.
These are the list of recommended places. ( Seoul - Old City ) * Royal Palace & Guard Change Ceremony → This is the most vivid way to experience the grandeur of the Joseon Dynasty and witness the elegance of traditional royal culture in action. * Insadong Antique Alley → A unique street where you can explore Korea’s artistic spirit through antique shops, traditional tea houses, and handmade crafts. * Jogyesa Temple → A peaceful Buddhist temple in the heart of the city where you can feel the living pulse of Korean Zen tradition. * Gwangjang Food Market → Taste authentic Korean street food at one of the oldest market. or * Noryangjin Fish Market - One of Seoul’s most vibrant and authentic places to experience local life. You can stroll through rows of stalls filled with freshly caught fish and seafood, ** The itinerary is flexible and can be customized according to your interests, walking preferences, weather, and opening hours.
Tell your guide which places matter to you, skip what doesn't, and tailor the experience for your group's needs. Not finding what you want? Message your guide to build something unique.
- Private vehicle * 5 Seater Sedan (Kia-K7, Cadenza, Hybrid)
Incheon, Incheon, South Korea
Incheon Cruise Port
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