We party of 5 spent almost 8 hours with Mr.Ismail. He maximized our time in Marrakech by efficiently guiding us thru the historically important sites of the Medina for the first half of the day. During the second half, he expertly walked us thru the labyrinths of Marrakech’s souks. He organized our day according to our interests. We learned so much from Mr. Ismail about Berber culture, the origins of the Medina, ancient history, etc. Communication was never an issue as Mr.Ismail speaks fluent English in addition to French, Arabic and Berber. I must also note that Mr.Ismail took us to well regarded eateries and seems to be a foodie! During the souk walk, his knowledge of local norms and intervention prevented us from overpaying for the various items we bought. From start to finish, Mr.Ismail was lovely and I highly recommend his services.