Pamplona walking tour: top attractions and running of the bulls in its streets

Discovering the soul of the Basque people is not simply a journey — it is an experience of life, culture, and identity. I would be delighted to help you take a small part of that spirit back home with you. My name is Aitor (pronounced “I-tour”). Many guests smile when they hear it, as if my name had somehow predicted my profession. In Basque tradition, Aitor is the legendary father of the Basques. I am certainly no mythological figure — but I am proudly Basque, born and raised in this remarkable land, and deeply passionate about sharing its culture and way of life. Over the years I have specialized in designing private, tailor-made cultural journeys for discerning travelers seeking a deeper understanding of the Basque Country. Through an extensive network within the region’s premium hospitality, gastronomy, and cultural sectors, I create experiences shaped around your interests, pace, and curiosity. Bilbao is often the perfect starting point. Walking through its historic streets reveals the proud and vibrant spirit locals call the botxera soul. Yet the Basque Country offers many dimensions within easy reach. You may wish to explore the dramatic coastline and fishing heritage of places such as San Juan de Gaztelugatxe, the harbor town of Bermeo, the natural sanctuary of Urdaibai Biosphere Reserve, or the elegant fishing village of Getaria. Others prefer discovering how history, nature, and Basque identity intertwine in places such as Gernika — immortalized by Pablo Picasso — or the spiritual beauty of the Sanctuary of Loyola. If time allows, I often recommend exploring other remarkable corners of the region: – Vitoria-Gasteiz, celebrated internationally for its harmony between medieval heritage, contemporary design, and sustainability. – Rioja wine region, where spectacular landscapes, medieval villages, and some of Spain’s most prestigious wines define the experience. – San Sebastian, a refined coastal city where gastronomy, elegance, and cultural life meet the Atlantic. – And the sophisticated charm of Biarritz and the French Basque Country, where Basque, French, and Spanish influences blend beautifully. I am an official tour guide accredited by the Basque Government, a member of the Association of Professional Guides of the Basque Country, and part of the luxury travel network Basque Luxury. Select according to what your souls asks of you. And if you have other ideas, we can begin designing a private journey shaped entirely around what inspires you most. Official Basque Tourism Guide License #GHP00022