# ToursByLocals

> ToursByLocals is a marketplace of vetted private local guides offering custom, private tours in 1,000+ cities worldwide. Travelers book directly with guides; tours are private (one party only), customizable, and rated by past travelers.

Tours are private and customizable — a traveler agrees on an itinerary with a guide and books through the website. There is no public booking or search API; discovery happens through the pages below. Tour, guide, and attraction pages embed schema.org JSON-LD in `<script type="application/ld+json">` (Product, Offer, AggregateRating/Review, ProfilePage, TouristTrip, FAQPage, BreadcrumbList) — prefer parsing that over scraping HTML. Prices are shown per tour in the traveler's selected currency.

## Canonical URL patterns
- City tour search: /tours/{country-slug}/{city-slug}
- Tour detail: /tours/{country-slug}/{city-slug}/tour-details/{tour-slug}
- Guide profile: /tour-guides/{country-slug}/{city-slug}/guide-profile/{guide-slug}
- Attraction page: /tours/{country-slug}/{city-slug}/attractions/{attraction-slug}

## Top destinations
- [Rome tours](https://www.toursbylocals.com/tours/italy/rome)
- [Paris tours](https://www.toursbylocals.com/tours/france/paris)
- [Barcelona tours](https://www.toursbylocals.com/tours/spain/barcelona)
- [Tokyo tours](https://www.toursbylocals.com/tours/japan/tokyo)
- [Lisbon tours](https://www.toursbylocals.com/tours/portugal/lisbon)
- [Florence tours](https://www.toursbylocals.com/tours/italy/florence)
- [Istanbul tours](https://www.toursbylocals.com/tours/turkey/istanbul)
- [London tours](https://www.toursbylocals.com/tours/united-kingdom/london)
- [New York tours](https://www.toursbylocals.com/tours/united-states/new-york)
- [Mexico City tours](https://www.toursbylocals.com/tours/mexico/mexico-city)

## Key pages
- [Browse guides](https://www.toursbylocals.com/tour-guides): directory of vetted local guides
- [Shore excursions](https://www.toursbylocals.com/shore-excursions): cruise-port day tours timed to ship schedules
- [Help center](https://www.toursbylocals.com/help): booking, cancellation, and payment FAQs
- [Sitemap index](https://www.toursbylocals.com/sitemap_index.xml): full URL index

## Optional
- [Travel blog](https://www.toursbylocals.com/travel-blog): destination guides and travel articles
- [Safaris](https://www.toursbylocals.com/safaris): multi-day safari tours