The Changing Red Light District Private Tour


Tour Number

Activity Level



Museums / Culture, Hiking and Walking, City


Kid Friendly: No.

Friendly: No.

Maximum travelers: 5



Portuguese (conversational), English (fluent), Dutch (fluent)

Unique sneak peek behind the scenes of an area in 'transition' with a private guide

The Red Light district is changing fast due to project 1012. Project 1012 aims to close down half of the window brothels and one third of the 76 coffeeshops.

Amsterdam's city council created Project 1012 to regenerate The Red Light district, an area previously known for its window brothels and coffeeshops.

During this informative tour of 2. 5 hours I will take you around the Red Light District and explain you all the pro's and con's of this project.

My wife and I were some of the first new entrepeneurs that were allowed to reshape a former window brothel. During the tour we visit our former window brothel in a live prostitution alley. Here you will get a short presentation, often supported by my wife (founder of a Red Light entrepreneurs association).

This tour will ofcourse also cover the history of the Red Light district and will include visits to new and old locals/businesses in the area.

Definitely not a boring tour: hear the story behind the story, get to know Amsterdam like never before.


We usually start at the Wall Street Bull on the Beursplein, or if your hotel is located within the old city center (1012 area) I can meet you in the lobby of your hotel.

During our walk we will walk within an area of roughly 1km2 kilometer where I will show you all of Amsterdams old harbour: the Red Light District.

During the tour we can stop for a drink in a modern or classical tasting room (drinks not incl).

I will introduce you to old and new businesses, and will tell you everything about the history of the area.

We will visit my store in the narrowest alley of Amsterdam, where we take some time to sit down and you can ask everything you'd like to know.

Here you will receive also receive a funny dutch design present, a unique 'souvenir' to take home.

I will introduce you to other 'pioneers' in the Red Light District who started new types of businesses in former window brohels and peepshows.

Meeting Location + Tour Duration

The square 'Beursplein': between Central Station and Dam Square, about 5 min. walking.
I will stand at the statue of the Wallstreet Bull, wearing a Tours By Locals ID.

Only if this is located in the Old City Center.

Only at Amsterdam's Central Train Station

> Any other meeting location: let me know where you would like to start, so I can see if this is possible

End location: We can end at the meeting location, or perhaps in a nice local bar or restaurant in the old city center.

Duration: 2 hours


Walking Tour

What’s Included

- Visit to a former window brothel
- Free Dutch design present

Estimated Local Cash Needed

4 Euro - Drinks (when wanted)

What’s Extra

Personal expenses


- I don't guide in museums
- I don't own a car but if necessary can arrange transfer. Do notice: public transport is pretty good arranged in Holland and usually cheaper.

A Recent Review of this tour

Ian was right on time and very friendly. He talks fast and walks fast! It is because he has so much to share. He is overflowing with knowledge and is eager to share it. The tour lasted 2 1/2 hours and he filled every second. We popped into many stores, businesses and he seemed to know everyone. I learned so much about the heart and history of Amsterdam. Just loved it.!
Kathryn Esquivel

Read More Reviews For This Tour

Contact this Guide

Questions about the tour? Not seeing exactly what you’re looking for? Contact this guide with questions, or to create a custom itinerary for you and your travel companions.

Message Ian W.

Web address (URL) of this page:

Tours by Ian W.

See more of the tours offered by this guide.

Old Amsterdam & Red Light District Private,...

Tour in the old city center of Amsterdam and the changing Red Light,...

266 USD per tour

(for up to 5 people)

2 hours

learn more

The Changing Red Light District Private,...

Unique sneak peek behind the scenes of an area in 'transition' with,...

266 USD per tour

(for up to 5 people)

2 hours

learn more

Private Old Amsterdam/RedLight District,...


Enjoy a tour through the old harbor of Amsterdam and visit my chocolate,...

348 USD per tour

(for up to 8 people)

2 hours

learn more

All About Amsterdam Private Tour

Cheese Tasting, Canal Ring, Modern & Classic Art, Red Light District,,...

315 USD per tour

(for up to 5 people)

3 hours

learn more

City Center & Jewish Heritage

Explore the old city center and visit the Jewish Quarter

367 USD per tour

(for up to 5 people)

3 hours

learn more

Best alternative to the Anne Frank house,...

Discover Amsterdam and the Ten Boom Museum (hiding place) in the city,...

616 USD per tour

(max 10 people)

7 hours

learn more

Walking Dinner Old City Center Private,...

See, hear and taste Amsterdam with your private guide!

397 USD per tour

(max 10 people)

4 hours

learn more