The Changing Red Light District Private Tour


Tour Number

Activity Level



Museums / Culture, Hiking and Walking, City


Kid Friendly: No.

Friendly: No.

Maximum travelers: 5



Portuguese (conversational), English (fluent), Dutch (fluent)

Unique sneak peek behind the scenes of an area in 'transition' with a private guide

The Red Light district is changing fast due to project 1012. Project 1012 aims to close down half of the window brothels and one third of the 76 coffeeshops.

Amsterdam's city council created Project 1012 to regenerate The Red Light district, an area previously known for its window brothels and coffeeshops.

During this informative tour of 2. 5 hours I will take you around the Red Light District and explain you all the pro's and con's of this project.

My wife and I were some of the first new entrepeneurs that were allowed to reshape a former window brothel. During the tour we visit our former window brothel in a live prostitution alley. Here you will get a short presentation, often supported by my wife (founder of a Red Light entrepreneurs association).

This tour will ofcourse also cover the history of the Red Light district and will include visits to new and old locals/businesses in the area.

Definitely not a boring tour: hear the story behind the story, get to know Amsterdam like never before.


My usual start location is Damrak 247, if your hotel is located within the old city center (1012 zip code) I can meet you in the lobby of your hotel.

During this tour we will walk within an area of roughly 1 km2 where I will show you all of Amsterdam's old harbour: the Red Light District.

During the tour we can stop for a drink in a modern or classical tasting room (drinks not incl).

I will introduce you to old and new businesses, and will tell you everything about the history of the area.

We will visit my store in the narrowest alley of Amsterdam, where we take some time to sit down and you can ask everything you'd like to know.

I will introduce you to other 'pioneers' in the Red Light District who started new types of businesses in former window brohels and peepshows.

Meeting Location + Tour Duration

Damrak 247, in front of the shop 'Rent a Bike'. I'll be standing at the bench, wearing a Tours by Locals ID.

Only if this is located in the Old City Center (zip code 1012).

Only at Amsterdam's Central Train Station

> Any other meeting location: let me know where you would like to start, so I can see if this is possible

End location: We can end at the meeting location, or perhaps in a nice local bar or restaurant in the old city center.

Duration: 2 hours


Walking Tour

What’s Included

Other: - Visit to my former window brothel (part of the city project), located in Amsterdam's most narrow alley

Estimated Local Cash Needed

4 Euro - Drinks (when wanted)

What’s Extra

Other: Personal expenses


- I don't guide in museums
- I don't own a car but if necessary can arrange transfer. Do notice: public transport is pretty good arranged in Holland and usually cheaper.

A Recent Review of this tour

Ian was amazing and knows the area. It was a great introduction to a very cool city. Definitely recommend.
Michelle Gordon

Read More Reviews For This Tour
Private tour guide Ian

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