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Alfredo S.

Haro, La Rioja, Spain

Hi, my name is Alfredo and I am from Rioja. My passion is the world of wine and culture related, as well as the art of wine appreciation.

I also like hiking in Nature and gastronomy.

I am a professional Sommelier and Comprehensive Master of Wine with 19 years experience as Wine Educator, particularly from Rioja wine region. I also founded and I was the first President of the Rioja Sommeliers Association. I write a blog in the web site of a local newspaper.

What I like most is to show visitors the unique territory of Rioja and engage them in unforgettable experiences at the same time that giving them the clues of wine tasting and food and wine pairing.

I will guide you on a unique indulgence of your senses through our breathtaking territory of vineyards, outstanding wineries and cultural heritage; and will do this from a holistic approach.

I am at your disposition to take you to discover hidden gems, untrodden paths, singular vineyards and meet with authentic producers. So be welcome to my wine tours that I shall customize to suit your expectations.


-Máster Integral del Vino, ESIC Business&Marketing School, Madrid. 2013-2014
-Diploma Sommelier, Hotel-School Bellamar, Marbella, Spain.
(3 month-500 hours course. 2000
-Diploma Restaurant Management (specialising in European Service), Euroqualification: Brussels, Belgium. (9 month-1500 hours course) 1994-1995

-Teacher of English as a Foreign Language (TOEFL), Edinburgh, Scotland. 1989
-Certificate of Proficiency in English, University of Cambridge, England. 1988

•Winner of the 3rd National Contest for Sommeliers, "Ciudad de Avila"
•Winner of the 2nd Contest: "Best sommelier of La Rioja"
•Third Prize in the 5th Official National Contest for Sommeliers 2004

•Wine Educator


I am not a licensed tour guide, I do not enter museums

Private tour guide Alfredo

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