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Get to know the person behind the tour

Diego A.

madrid, Madrid, Spain

I was born in Madrid 45 years ago (1972) in a ten children family.

None of us is shy, and this is an advantage to develop my passion, which is showing the city of Madrid to my customers.

I studied business economics at the University and had worked in Multinational companies for more than 15 years. At that time, Marketing was my passion, and I was proud to launch really big and successful advertising campaigns for well known international brands.
Some years ago, I decided to give up the multinationals world and started to study history, culture and traditions of Madrid and Spain. My intention was to stir up the way guided tours were made.

Knowing a city is much more than discovering great places or taking nice pictures.
If you decide to go with me, then you will learn not only the history and culture of Madrid but also our traditions, the way we connect each other, how we eat and why Madrileños and Spanish people in general, are considered happier than the rest of the world. You will learn about our history, culture, economy and traditions without losing the perspective to see the city as a local, and not as a tourist.
That would be my intention, and I promise to make my best to make you fall in love with Madrid and the Spanish culture.

A Recent Review of this guide

A great bike tour! We stopped at several sites, heard all about Madrid. Diego is a great guide, funny, informative and entertaining. He gave us several dining suggestions and helped us find a few restaurants. He was very attentive to everyone in the group and made it a great experience for all. Highly recommended. Thanks Diego!
Charles Thompson

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- Business administration degree (Marketing and advertising branch)
- Member of Matador club (private cultural club in Madrid)


I am not a licensed guide and will not be able to guide you inside of the historical monuments.
I am not a driver. I can accompany you in your vehicle or I can arrange for a separate car and driver.

Private tour guide Diego

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